World renowned waterman Laird Hamilton is known as the guiding mastermind of crossover board sports and is largely considered the primary influence behind many surfing innovations, including tow-in surfing, stand-up paddle boarding and hydrofoil boarding. Surfer Magazine referrers to Hamilton as “the sport’s most complete surfer, displaying almost unnerving expertise in a multitude of disciplines, and flat out surfing’s biggest, boldest, bravest, and the best big wave surfer in the world today, bar none.” At 6’3”, 215 pounds, with an uncommon combination of balance, flexibility and strength, Hamilton has transcended the sport of surfing to become an international fitness Icon. His impressive business portfolio consists of an expansive assortment of fitness equipment, SUP paddle equipment, nutritional supplements and branded exercise programs.;.

With the launch of his namesake apparel line, the big-wave surfer and fitness expert releases a functional, technically crafted, performance-based collection comprised of three collections: Off Shore, Fitness and Lifestyle. The inspiration comes from the adventurous and unstoppable ever-active lifestyle of Hamilton himself.  From the early mornings in the surf, to a day of hardcore training and then into laid back, casual evenings, the collection easily translates to all times of the day.  “I wanted to create a line for the discerning man, which would withstand functional demands with a contemporary and multi-functional edge,” says Hamilton.

Live. Life. Alive.