High-performance activewear and lifestyle apparel inspired by legendary fitness power couple Laird Hamilton and Gabby Reece.

LAIRD embodies their adventurous nature as well as their resilience, innovation, perseverance and determination.  

Laird, the Ultimate Waterman, and Gabby, the Fitness Icon, inspire us to take risks, push boundaries and make movement an integral part of every day.

LAIRD: Built for movement. Built for performance. Built for functionality.

Learn More About Our Mission


At LAIRD we know fitness. We know the functionality you need. We know how integral movement is to every day. We have built collections that allow you to build performance into your routine. Because we are all busy. So, your clothes should work for you - not against you.

Shop Women's Performance


At LAIRD we know function. When we are not working out, we are not trading in our gym shorts for a 3-piece suit.  So, we have taken materials from our favorite workout pieces and translated them to workplace suitable attire.  

Shop Men's Button Downs