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World renowned waterman Laird Hamilton is known as the guiding mastermind of crossover board sports and is largely considered the primary influence behind many surfing innovations, including tow-in surfing, stand-up paddle boarding and hydrofoil boarding. Surfer Magazine referrers to Hamilton as “the sport’s most complete surfer, displaying almost unnerving expertise in a multitude of disciplines, and flat out surfing’s biggest, boldest, bravest, and the best big wave surfer in the world today, bar none.” At 6’3”, 215 pounds, with an uncommon combination of balance, flexibility and strength, Hamilton has transcended the sport of surfing to become an international fitness Icon. His impressive business portfolio consists of an expansive assortment of fitness equipment, SUP paddle equipment, nutritional supplements and branded exercise programs.;.

With the launch of his namesake apparel line, the big-wave surfer and fitness expert releases a functional, technically crafted, performance-based collection comprised of three collections: Off Shore, Fitness and Lifestyle. The inspiration comes from the adventurous and unstoppable ever-active lifestyle of Hamilton himself.  From the early mornings in the surf, to a day of hardcore training and then into laid back, casual evenings, the collection easily translates to all times of the day.  “I wanted to create a line for the discerning man, which would withstand functional demands with a contemporary and multi-functional edge,” says Hamilton.

Live. Life. Alive.


After 30 years as a sponsored athlete, Laird made the decision to start his own Apparel Company. As relevant as ever as a Waterman and Fitness expert alike, Laird demands ‘equipment’ innovated for function first. Subsequently the mission of Laird Apparel is to provide the clothing for every aspect of his life, from Offshore to Beach and from Gym to Relaxation.


Moisture wicking

Designed specifically to pull perspiration away from your skin and out to the exterior of the fabric where moisture easily evaporates.  Moisture wicking fabric is essential in the construction of all our high-performance clothes to keep athletes comfortable while in full action from training to sport.  Even when you’re not in full action, our moisture wicking properties keep you dry in hot and humid conditions.

In addition to keeping athletes comfortable while working out in warm conditions, our moisture wicking fabric is also important in the prevention of hypothermia in cold conditions. When you train outdoors in cold weather, layers are essential, but once you begin exercising and begin to perspire it can be dangerous to allow sweat to collect within fabric on your skin.  HYPER4 allows you to train comfortably and safe in all conditions.

Sun protective clothing

Designed specifically for sun protection, our fabrics contain a high-level of ultraviolet protection. Our unique weave structure and denier produces strong sun protective properties. In addition, our textiles and fabrics have been pre-treated with UV-inhibiting ingredients during manufacturing to further enhance the sun protection effectiveness.

Antimicrobial Treatment

We added a patented antimicrobial agent that inhibits or reduces the ability of microorganisms to grow on the surface of our fabrics. These antimicrobial properties are functionalized by a variety of different processes, including a nontoxic, chemical compound coating that we apply to the surface of our fabrics to eliminate microorganisms.